The Fidget Spinner Craze Is Smashed! Its Over! – Or is it?


Spinning fidget spinner

Everybody knows them, fidget spinners. The little about three inch long toys that spin. Over time many different techniques emerged to use the spinner. The most popular ones being between two fingers or on top of one finger as you can see demonstrated on the left side. The toys are mostly made up of plastic but there are more premium ones made of metal for example available.
You either love to use them or hate to even see them. There is no in between.





The Arrival


This map shows the popularity of the search term “fidget spinner” in the last twelve months by country. As you can see the USA, Australia and Sweden are dark blue wich means the spinning toys where highly popular. //Google Trends

Suddenly they where there. What sounds like the beginning of an Alien movie is just the description of the appearance of the fidget spinners. No one knew where they came from but everybody and their granny had one. What is the reason that they became so immensely popular? Lets make a short excursion and discover from which galaxy they came from:

Fidget Spinner are actually available since a very long time. Wikipedia Even lists their invention in 1993 but suddenly they took off. They originally have been created for children with autism or attention disorders such as ADHD because it helps them to release their tension while focusing on a different task.



The Takeover


Starting from spring 2017 this toy suddenly became widely popular as you can see on this graph:


On this graph you can see the amount of Google searches for the term “fidget spinner”. As you can see the graph rapidly ascends with a peak around the mid of March 2017. //Google Trends


Some people believe that some child one day brought one of the toys to the playground and from that point the wave was unstoppable. Children started to bring them to class and trade them in school. Instead of helping children to focus they where highly distracting. This problem went this far that schools felt the need to ban them to the point where 32% of all schools in the USA wanted them removed from schoolyard. Kids (and adults alike) started to spin them every minute of the day. YouTube only amplified this phenomenon with different ways to spin or to hold them and event tricks where shown in those videos.
When even Pewdiepie, the most subscribed account on YouTube with over 53 Million subscribers, started to play with them in his videos many more people wanted to have one.



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At first many parents did not know what was about to hit them. “Fidget Spinner, what?”
Children started to drag their parents from one 7-Eleven store to the next one in the hopeless search to find one of the popular fidget toys. Stores across the country where frequently sold out. There was literally a crisis on fidget spinners. This started to become so bad that companies like Toys R Us started to bring truckloads of spinners by plane to dodge the slow delivery by ship.

What is weird about this craze is that it happend without any advertising at all. There was no patent on fidget spinners anymore when they became popular enabling even small companies all over the world to mass produce them.



The Departure


This graph shows the popularity of the search term “fidget spinner”. //Google Trends


Many newly born YouTube stars who rose with the popularity of the fidget spinners loose many subscriptions since about the last 90 days because the fad slowly disappears as you can easily see on the graph above. The graph is interrupted by little spikes which can be easily explained for example by sudden news media reports in big newspapers or popular people showing themselves with fidget spinner on social media.
This is a normal behaviors of modern crazes. They rapidly spread and slowly die out.



The Bottom Line


This map shows the countries in the last seven days which googled the term “fidget spinner” the most. As you can see the popularity shifted away from the USA and Australia to countries like India. Just in Sweden they stay as popular as they have been. //Google Trends


Fidget Spinners are dead. That’s it.
Well… not completely! Yes the hype is over but the fidget spinner actually serves the purpose it was created for very well, to fidget. Many people all around the world rely on fidgeting toys to relief their tension for example while making a phone call. This is also shown by the graph in the last seven days:


The graph goes over to something that looks like a steady line. //Google Trends


The fidget spinner is something widely known and something like this is very hard to completely vanish. From now on there will always be that one kid in school who cannot stop fiddling around with his toy or that one guy at work who always drops his spinner on the table and makes everyone go insane.


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